{"id":1071,"date":"2025-02-10T18:33:52","date_gmt":"2025-02-10T21:33:52","guid":{"rendered":"https:\/\/www.gabrielbortoleto.com.br\/?p=1071"},"modified":"2025-02-10T18:40:15","modified_gmt":"2025-02-10T21:40:15","slug":"kitkat-announces-three-year-sponsorship-of-gabriel-bortoleto","status":"publish","type":"post","link":"https:\/\/www.gabrielbortoleto.com.br\/en\/kitkat-announces-three-year-sponsorship-of-gabriel-bortoleto\/","title":{"rendered":"KitKat\u00ae announces three-year sponsorship of Gabriel Bortoleto"},"content":{"rendered":"\n

Following its 2025 debut as the official chocolate of Formula 1, the brand bets on the driver to strengthen its connection with the new generation of Brazilian motorsport fans<\/em>

KitKat\u00ae, the iconic chocolate brand from Nestl\u00e9, has announced an official sponsorship deal with Brazilian driver Gabriel Bortoleto, one of the brightest rising stars in global motorsport. The three-year partnership reinforces the brand\u2019s entry into Formula 1 and comes at a historic moment for Brazil, as the country returns to the F1 grid after seven years. With this initiative, KitKat\u00ae strengthens its presence in the sport and expands its connection with the new generation of motorsport fans in Brazil and worldwide.

With its famous slogan, \u201cHave a Break, have a KitKat\u00ae\u201d, the brand will feature Bortoleto as the star of a series of content and initiatives throughout 2025, aiming to foster identification and engagement with consumers. These actions align with a strategy targeting younger audiences, who represent a significant portion of the brand\u2019s fans and have been driving Formula 1\u2019s growth in recent years.

\u201cGabriel Bortoleto is a rising talent and a great representative of Brazil on the global motorsport scene. We are excited to support him on this journey, reinforcing our commitment to bringing the break to everyone\u2014especially speed enthusiasts. As global sponsors of F1, having Bortoleto as a KitKat\u00ae ambassador will make this partnership truly resonate with Brazil,\u201d says Patr\u00edcio Torres, Nestl\u00e9\u2019s Vice President of Chocolates and Biscuits.

The partnership between KitKat\u00ae and Gabriel Bortoleto adds a Brazilian touch to the brand\u2019s global F1 sponsorship and promises to showcase a new perspective on the driver\u2019s routine, highlighting the importance of taking breaks\u2014which can be even more special with chocolate.

Amidst an intense training schedule and anticipation for his debut, the Brazilian driver shares his excitement about this new chapter and his association with the chocolate brand he has always enjoyed. \u201cI\u2019ve always loved chocolate, and KitKat\u00ae is my favorite. I\u2019m really happy about this project and excited to share with my fans how KitKat\u00ae is part of my routine in my break moments.\u201d

Formula 1 goes beyond speed and competition\u2014for many fans, watching the Grand Prix races is a break from their daily routine, a chance to relax and be entertained. This connection between the thrill of racing and the importance of small breaks in everyday life aligns perfectly with KitKat\u00ae\u2019s purpose of encouraging moments to recharge.

The brand\u2019s entry into motorsport is part of a global strategy to expand its presence across new entertainment platforms. This association builds upon a history of successful initiatives in sports, the geek universe, and culture, solidifying KitKat\u00ae as a brand that stays close to young audiences and those passionate about dynamic experiences.

About Nestl\u00e9<\/strong>

Nestl\u00e9 has been operating in Brazil for over 100 years, continuously renewing its commitment to society by acting as a driving force to deliver nutrition and well-being to billions of people, create an inclusive and opportunity-filled environment for thousands of Brazilians, and be the country\u2019s most sustainable food producer. The company employs more than 30,000 people in Brazil and operates 16 industrial units across S\u00e3o Paulo, Minas Gerais, Bahia, Pernambuco, Goi\u00e1s, Rio Grande do Sul, and Esp\u00edrito Santo. It also has 12 distribution centers and over 70 brokers responsible for sales, promotions, merchandising, storage, and distribution.

Committed to best practices from farm to table, the company works with thousands of producers participating in quality programs for cocoa, coffee, and milk supply chains, ensuring sustainable production and bringing modernization to the agricultural sector. Additionally, Nestl\u00e9 implements initiatives in its factories to minimize water and energy use, reduce emissions, support reforestation efforts, and develop increasingly sustainable packaging innovations. Nestl\u00e9 Brazil is present in 99% of Brazilian households.<\/p>\n","protected":false},"excerpt":{"rendered":"

Following its 2025 debut as the official chocolate of Formula 1, the brand bets on the driver to strengthen its connection with the new generation of Brazilian motorsport fans<\/p>\n","protected":false},"author":2,"featured_media":1069,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[28],"class_list":["post-1071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-f-1-2"],"_links":{"self":[{"href":"https:\/\/www.gabrielbortoleto.com.br\/en\/wp-json\/wp\/v2\/posts\/1071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gabrielbortoleto.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gabrielbortoleto.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gabrielbortoleto.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gabrielbortoleto.com.br\/en\/wp-json\/wp\/v2\/comments?post=1071"}],"version-history":[{"count":3,"href":"https:\/\/www.gabrielbortoleto.com.br\/en\/wp-json\/wp\/v2\/posts\/1071\/revisions"}],"predecessor-version":[{"id":1074,"href":"https:\/\/www.gabrielbortoleto.com.br\/en\/wp-json\/wp\/v2\/posts\/1071\/revisions\/1074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gabrielbortoleto.com.br\/en\/wp-json\/wp\/v2\/media\/1069"}],"wp:attachment":[{"href":"https:\/\/www.gabrielbortoleto.com.br\/en\/wp-json\/wp\/v2\/media?parent=1071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gabrielbortoleto.com.br\/en\/wp-json\/wp\/v2\/categories?post=1071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gabrielbortoleto.com.br\/en\/wp-json\/wp\/v2\/tags?post=1071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}