Following its 2025 debut as the official chocolate of Formula 1, the brand bets on the driver to strengthen its connection with the new generation of Brazilian motorsport fans

KitKat®, the iconic chocolate brand from Nestlé, has announced an official sponsorship deal with Brazilian driver Gabriel Bortoleto, one of the brightest rising stars in global motorsport. The three-year partnership reinforces the brand’s entry into Formula 1 and comes at a historic moment for Brazil, as the country returns to the F1 grid after seven years. With this initiative, KitKat® strengthens its presence in the sport and expands its connection with the new generation of motorsport fans in Brazil and worldwide.

With its famous slogan, “Have a Break, have a KitKat®”, the brand will feature Bortoleto as the star of a series of content and initiatives throughout 2025, aiming to foster identification and engagement with consumers. These actions align with a strategy targeting younger audiences, who represent a significant portion of the brand’s fans and have been driving Formula 1’s growth in recent years.

“Gabriel Bortoleto is a rising talent and a great representative of Brazil on the global motorsport scene. We are excited to support him on this journey, reinforcing our commitment to bringing the break to everyone—especially speed enthusiasts. As global sponsors of F1, having Bortoleto as a KitKat® ambassador will make this partnership truly resonate with Brazil,” says Patrício Torres, Nestlé’s Vice President of Chocolates and Biscuits.

The partnership between KitKat® and Gabriel Bortoleto adds a Brazilian touch to the brand’s global F1 sponsorship and promises to showcase a new perspective on the driver’s routine, highlighting the importance of taking breaks—which can be even more special with chocolate.

Amidst an intense training schedule and anticipation for his debut, the Brazilian driver shares his excitement about this new chapter and his association with the chocolate brand he has always enjoyed. “I’ve always loved chocolate, and KitKat® is my favorite. I’m really happy about this project and excited to share with my fans how KitKat® is part of my routine in my break moments.”

Formula 1 goes beyond speed and competition—for many fans, watching the Grand Prix races is a break from their daily routine, a chance to relax and be entertained. This connection between the thrill of racing and the importance of small breaks in everyday life aligns perfectly with KitKat®’s purpose of encouraging moments to recharge.

The brand’s entry into motorsport is part of a global strategy to expand its presence across new entertainment platforms. This association builds upon a history of successful initiatives in sports, the geek universe, and culture, solidifying KitKat® as a brand that stays close to young audiences and those passionate about dynamic experiences.

About Nestlé

Nestlé has been operating in Brazil for over 100 years, continuously renewing its commitment to society by acting as a driving force to deliver nutrition and well-being to billions of people, create an inclusive and opportunity-filled environment for thousands of Brazilians, and be the country’s most sustainable food producer. The company employs more than 30,000 people in Brazil and operates 16 industrial units across São Paulo, Minas Gerais, Bahia, Pernambuco, Goiás, Rio Grande do Sul, and Espírito Santo. It also has 12 distribution centers and over 70 brokers responsible for sales, promotions, merchandising, storage, and distribution.

Committed to best practices from farm to table, the company works with thousands of producers participating in quality programs for cocoa, coffee, and milk supply chains, ensuring sustainable production and bringing modernization to the agricultural sector. Additionally, Nestlé implements initiatives in its factories to minimize water and energy use, reduce emissions, support reforestation efforts, and develop increasingly sustainable packaging innovations. Nestlé Brazil is present in 99% of Brazilian households.